Friday, December 11, 2015
#1. The golf course is always reserved for you. Play eighteen, play nine, play three, whatever you can fit it. Didn't make a tee time? No problem, show up and we are here, excited and glad you came.
#2. Respect of the game. Golf is a game of honor and respect, you will find no larger collection of purists. True golf is played by the rules and players call penalties on themselves, the club is a special place with some pretty special people.
#3. Members have a special love for their course. The playing field is cared for and you will find the course in a condition that reflects that passion. This love affair is evident in the mannerism of players as well.
#4. Pace of play. Five hour round? You must have played all 27 at Briar Ridge
#5. Friends. You just found 3 hours to relax, go to the club, someone will be there. You can ask the shop and join up with someone on the course. Pop in the grill and see who is around. There is always a game and always someone to play with. Want to play solo? No big deal, you don't get "paired up" unless you want to. See reason #1.
#6. Competition. Thrive on competition? This essential human need is constantly fulfilled with our professional run events and competitions. Worried it won't be fair? We have a committee to ensure it.
#7. Social events. Not the best golfer, or new to the game? Our social events combine golf and fun. You may only chip and putt, it's a night out in a beautiful setting with good friends and, oh yeah, cocktails!
I am sure I missed a few and I could add so much to the reasons above. The bottom line is that the price per round of golf just doesn't work for a country club. The product is much more than around of golf, it's an experience, a lifestyle. A lifestyle of people and friends I can't imagine my life without, no joke.
They are my family,
Thursday, December 10, 2015
We are embarking on a membership campaign here at Briar Ridge. The "Discover Briar Ridge Initiative," was developed by Creative Golf Marketing, a leader in country club membership efforts. The initiative has sparked some interesting internal conversation I have been participating in, and I hope to share this insight with you over my next couple of blog posts.
Country clubs have a great deal of activities and recreation for individuals. Friendships, networking, and competition can be found in abundance at the club. Briar Ridge, like many clubs, stopped telling its own story. Not wanting to be boastful, clubs just quietly existed, weaving a beautiful tapestry through the lives of its members. Fond memories and friendships, laughter and love, family time and parties, the club was always there, it was home.
Fast forward a few years and the technology age moves life along at a pace that will make you wonder where November went. We begin to speak about value. We make value judgements, we speak in terms of cost per visit, per round, per event, per new friendship. We are fascinated by our ability to measure and to justify. We often hear that if a member plays X number of rounds, the cost of membership is Y$ per round.
As we embark upon our membership campaign, I want to share my thoughts of the value of the club. The value of the course, the pool, events, and dining.
Why should your friends join a country club?
Friendship, experience, and recreation.
Tomorrow we will discuss golf. Specifically what is the value of golf at a private club and how do we measure it. We will demonstrate that the price per round is a poor valuation method, and how this thinking is not taking in consideration all the unique reasons why private and public courses cannot be compared with the same measuring device. They are two different products.
Why should your friends join a country club? Well, for today, I can give you fifteen reasons in above the photo.
I love those guys,