Thursday, January 15, 2015

The first step to customer service

The definition of acknowledgement reads; 
"The action of showing that one has noticed someone or something."

Hello everybody!
The above graph depicts the use of the word acknowledge from 1800 to 2010.  Part of the training of our staff includes acknowledgement.  Being acknowledged makes us feel good and it's obvious by the definition.  If I am something, and someone sees me, there should follow some gesture of the fact.  
I frequent a local coffee shop.  Several of my "coffee clutch" friends all began our friendship several years ago in this shop.  It was like the show "Cheers," we would enter and "everyone knew our name." We were greeted enthusiastically the moment we came through the door.  Since the inception of our group several employee turnovers have happened and we have often commented how the place isn't the same.  Today I realized my coffee clutch's discontent.  I entered the shop, stood in line, noticed several employees make eye contact with me.  It wasn't until I stepped up to the cash register, ready to make a purchase that I was greeted.  The greeting in fact was less than heartfelt.  It was if the young lady was forced to read the "good morning," from a script at gunpoint.  I felt bad, I felt like it was only when I was ready to give up some cash, was I even good enough for a blah "hello."
When you come to the club, your presence is special to us.  I hope you know and feel that way.  Our staff understands that acknowledging you on the course and grounds is important not only because of the safety implications (giving you peace of mind to play away because the staff is in a safe location and watching the ball), but also because it is part of the culture we are striving for.  Please understand that if there is ever a time when we fail our acknowledgement standard to make myself or another management staff member aware.
Good morning and have a great day,

Sent from Erwin's phone, please excuse grammar and punctuation.

Tuesday, January 13, 2015

Hockey night in Briar

The rink is up and the weather looks great for passing the biscuit around. The rink has lights, just look for the timer on the side of the halfway house. The club has some great activities to keep you active this winter, be sure to check the calendar. The club is actively looking for members who would make great additions to our club, if you can help with a referral, please contact the office. All referrals receive a chance to win a round of golf with yours truly at one of Chicago's greatest clubs!
That seems like more of a punishment doesn't it?

Wednesday, January 7, 2015

Is 2015 the year of golf?

The golf channel reports that Arnold Palmer claims that golf is fine, the state of the game is good.  The industry is looking for a return of a healthy Tiger Woods to bolster enthusiasm for the sport.  In addition to Woods becoming competitive again, we have Michele Wie coming off a U.S. Open win, and a mesmerizing Rory Mcilroy electrifying tour events.  In 1994 Sports Illustrated speculated that tennis was dead, look around and you will see that couldn't be farther from the truth.  Golf is a great game, reconnecting us with nature, challenging us to quiet our inner demons, and providing healthy and positive interactions.  The growth of the game may have slowed, but I see young people coming into the game.
Want to help us grow the game?  You can start here,
Like us on Facebook so that our posts will populate your timeline.  You can also follow this blog at the Briar Ridge Turfgrass Facebook page.
Speaking of golf, safe travels to the guys going to Orlando, weather looks good!

Last but not least, heat up the night tonight!  Come to the Turn for some live music!!

Baby it's cold outside,